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The Proven System

This is the most important chapter in the book where Ann takes over 4 pages to explain the problem with so called proven systems which have an inbuilt failure rate of 90%+ and how she developed her own system which has revolutionized the way MLMers build their businesses.

The system she developed is described in her ebook.the Renegade Network Marketer

I also wrote a blog post entitled It’s the System, Stupid! you might want to take a look.

Because this is the most important chapter in the book I cannot do it justice by trying to summarize here so if you haven’t already downloaded the free ebook all I can says is “You must be st….d!!!”

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If you apply the system Ann devised you’re business will take off like never before - just click on the link below and grab a copy now:-

 ”You don’t have enough belief”

Aren’t you just sick to death of this one?

Don’t you just want to throw up when some big shot stands up on the stage and says you’re not successful because you just don’t have enough belief - or you just don’t have a big enough ‘why’.

If you believe this stuff you buy so called inspirational CD’s and DVD’s, you go to every meeting, and you cut out pictures of cars and houses and stick on every surface in your house and car to motivate yourself. You think positive. You go to the annual conference because you are told that you will be motivated when you hear all the big stars telling their stories.  And you are pumped up and excited and raring to go - you just can’t wait to get home and get stuck into your business again!

External motivation is like a drug - you get the ‘high’ at the time but a few days later when the realities of life kick in…….well, you know the rest.

It’s too easy to tell someone that they just aren’t motivated enough; in fact it’s a cop out!

External Motivation isn’t the solution - a good Marketing Plan is the only answer.

If you are one of the 5% who have stuck with your company for more than 12 months - you obviously have the belief, you just need that effective marketing system.

The best motivation comes when you begin to get results from you marketing efforts!

Ann discusses this subject in three and a half pages. To read it all go get the FREE ebook now and enjoy!

We’ll build the business for you

If you are involved with a genuine MLM business, it’s unlikely that your sponsor will say this to you -Yes, they may help here and there and even perhaps place one of their personally sponsored people into your downline which is likely to help not just you but them as well.

What Ann talks about in this chapter are the ridiculous promises we see on the internet such as:

“Just secure your position today and we’ll build and manage your downline for you. There are already hundreds of people waiting to be placed underneath you, all you have to do is secure your spot! With our amazing automated system, even a couch potato like
you can get rich!”

This sort of advert is pandering to the current desire for ‘instant gratification’ which is plaguing society at this time. The desire to get rich quick without having to work for it just doesn’t happen - you have to put some personal effort into building your Network Marketing business.

No matter how automated the system, it will not produce the desired results without the human element to monitor and manage.

Network Marketing offers the chance for just about anybody to own there own business for a modest initial outlay - unfortunately most folk know very little about running a business simply because they have been an employee most of their life.

Fortunately, there are systems out there which literally show you step-by-step the ‘how-tos’ of building a successful MLM business but you have to do it - no one will do it for you!

If there were systems out there that did it all for you we would all be sunning ourselves on a sandy beach somewhere whilst the automated system made us rich! La La land folks!

Ann thoroughly discusses this topic in the FREE ebook.

Anyone can do this!

Oh really? - If that were so how come 90% plus fail to do so?

As Ann points out people have different skills, time and money available to support their new business and so will experience different results.

Take an example of an experienced corporate sales exec on a six figure income joining an MLM business compared to a stay-at-home Mom - do you imagine they will find building an MLM business as easy as each other?

The Sales Exec will have contacts in the corporate world who are likely to listen to their respected colleague. The Exec will also have the finance to fund the growth of their business - the stay-at-home Mom’s contacts are likely to be friends in a similar position to her. She is possibly desperate for extra income to manage the family budget and is unlikely to be in a position to either by leads or advertise to generate her own leads.

What you start off with in the beginning will have a direct impact on how easy or difficult it will be to build your business.

In my MLM we are often told that you need to generate at least 50 MLM leads a week to stand a chance of building a business - it’s practically impossible to do this using the ‘old school’ methods of lead generation without spending a load of money, which so many Newbies just don’t have!

You have also probably heard of a successful Upline in your business who went flying up the Pay Plan in no time at all and is looked upon as an example of what can be done - if they can do it, so can you is heard only too often at company meetings. Years later you discover that they brought a loyal team with them from their previous network!

Not all Networkers are created equal!

Ann discusses this item in three and half pages so you need to get the book if you want to get the full story.

“It’s not selling, it’s sharing!” 

 If it’s not selling why do so many MLM/Network Marketing companies join the Direct Sales Association?

 Ann suggests that the two major side effects of this approach is:

          (1) There’s a huge deficiency of proper sales training because if it’s not sales there’s no need for sales skills and

          (2) People are set up for failure because they are given false expectations of how easy it’s going to be.

Newbie distributors are in for a very rude awakening if they believe this lie and as a result will probable leave the business very soon after joining. The idea of ‘sharing’ is often spread because we know that most folk can’t sell and definitely don’t like to be sold to!

Fact: If you are in Network Marketing, you are in Sales!

Word of mouth advertising is the most powerful form of advertising - no argument there.

You see a great movie, discover a new restaurant you tell your friends about it and chances are they will check it out. You recommendation is powerful because you have nothing to gain by sharing these findings with your friends.

As soon as you bring money into the mix everything changes. 

For starters you will not feel so comfortable and your friend will know the recommendation is biased and will smell a sales pitch a mile away!

As Ann says “The fact is, in Network Marketing you have now crossed over from the world of personal recommendation to the realm of direct sales. Don’t lei anyone tell you they are the same because they’re not!

Ann discusses this approach in more than three pages -if you would like to read the rest get the FREE ebook.

I know of only one MLM business in the UK where the first time you see a customer is when you deliver their order -the company has a catalogue of more than a thousand household products for sale. Take a look at www.thebestbiz.co.uk

Has she gone too far this time?

Frustrated by her lack of success in building her MLM business despite following the advice of her Upline for some two years, Ann began to question that advice and came to the conclusion that most of what she was told was downright lies! Has she gone too far this time? 

Some 90% plus on new joiners leave within 12 months of joining a network marketing business. Are these lies responsible for the terrible attrition in our business?

She identifies 7 Great Lies:-

Lie #1 - Everyone is your prospect!

Lie #2 - This really isn’t sales. We just share products with people.

Lie #3 - Anyone can do this!

Lie #4 - We’ll build your business for you.

Lie #5 - We have the best product ever!

Lie #6 - You just don’t have enough belief!

Lie #7 - The proven system.

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Lie #1 - Everyone is your prospect!

Ann struggled to decide which was the worst lie and this one came as close as any for that accolade. You must have heard it said that ‘if they can fog a mirror’ they are a prospect!

As Ann Sieg says this insane belief has led to the ridiculous practices of the ‘3 Foot Rule’ and to pestering family and friends. My feeling is that it good practice to tell them what you are doing and leave it at that - if your friends and family want to know more , they will ask.

Don’t you just feel bad about having to approach everyone and anyone to join your business? Would you really want just anyone in your business? I sure don’t.

It just isn’t true that everyone is your prospect - some folk love their job and wouldn’t give it up for all the tea in China (that’s an old English expression, folks).

This approach does not project an image of Professionalism and it rarely does much good for your friendships.

An important point Ann Sieg makes is that ‘No one is worth your time until they’ve shown an interest in what you’re offering and have asked for more information’

A final point Ann makes before I move on to Lie # 2 is

‘Who finds who first is very important’

 To quote Ann again

“When you go head hunting and chase your prospect, the whole operation is doomed to failure because you’re viewed as a nuisance! When they find you and seek you out, you’re viewed as an expert.

To check out the other lies get your hands on the FREE ebook here.

Are you tired of the old school network marketing techniques? You know the 3 foot rule, flyers, Excuse Me cards, bugging your family and friends, and holding Business Opportunity meetings.

I know that when I joined my first network marketing company, I was told to use these techniques as well as buy Names Lists to mail out flyers.  I was told to make a list of 100 people that I knew and basically call every one of them to ask and see if they would be interested in making some extra money. I was told stupid things like get 90 ‘No’s’ to get close to a ‘Yes’.

I was faced with nothing but rejection.

When I was avoided by just about everyone that I knew, all my upline told me to do was to go out and buy some opportunity leads. Leads which had probably been sold several times over to other networkers

This led me to more rejection and spending a bunch of money I didn’t have in the first place!  I was out of money, and had nothing to show for it.

Then just as I was going to give up, I found what I consider to be the “life saver” for my business. 

This life saver I speak of was Mike Dillard’s 7 Day Free Video Boot Camp.

In these 7 free videos Mike explained how I could attract an endless stream of prospects to me ready to join and actually get paid to prospect.  His system is probably the best one available for generating MLM leads.

These videos have really changed the way I do my business, and I think they can help you too.

You can get free instant access to these videos here…

7 Day Free Video Boot Camp

Enjoy,

Bob

I know you’ve heard it all before but just listen up for a moment or two.

Most MLM companies require you to either sell a product such as nutritional supplements or a service like telecoms; buy a shed load of product to start your business and perhaps commit to an auto-ship program to buy products for personal consumption on a monthly basis to ‘qualify’ for commission he/she hasn’t yet learned how to make!

Let’s look at these points in more detail.

1. Who likes selling?  Who enjoys being pursued by someone attempting to sell you something?  It is said that perhaps less then 5% of the population can sell - that leaves a lot of people at a considerable disadvantage, trying to sell to people who don’t want to be sold to!
2. How often have you heard stories of people who have left their Network marketing business with a shed load of product they couldn’t shift? It leaves a bad taste in the mouth and does no favour for the industry.
3. Most Network Marketing companies selling nutritional products have a monthly auto-ship program which can cost anything up to £100/$200 -and you joined to make money!  If it were not for the auto-ship purchases by distributors I suspect many of such companies would be in dire financial problems.
4. To make £5,000/$10,000 a month in most networks requires 100+ distributors. The DSA reckons that a distributor on average sponsors just two people into their business, so how can they ever hope to make serious money?

How would it be if none of these requirements existed? Is there a Network Marketing company that answer all these drawbacks? The answer is ‘Yes’.

That company is 85 years young and it’s called Kleeneze, sometimes known as the ‘Peoples franchise’. Let’s see how it addresses the point made above:-

1. Kleeneze reps distribute a pack of catalogues containing over 1,000 household and Health & Beauty products to residents in their neighbourhood, collect them a couple of days later and good number will have orders.  At this point the rep has NOT even seen the customers!  That doesn’t happen until they deliver the purchase.  It is no exaggeration to say that to collect a £1,000 worth of orders every 4-weeks is very achievable by any brand new rep.  The catalogues do the selling!
2. A Kleeneze rep is only required to purchase a Business Kit and catalogues to start their business.  They are NOT required to buy product as most are granted a credit account by the company with which to acquire customers’ products.
3. A Kleeneze rep is not required to purchase product for personal consumption.
4. (a) Approximately 50 active reps could generate an income in the order of £5,000 a month. (b) Kleeneze reps are no different to the average in terms of sponsoring new people into the business so to get 50 active reps is no easier than in any other network.  However, a Kleeneze distributor could still make £500 a month just working the catalogues and not introducing one person into their business!

And as to the compensation plan and incentives just take a look at this 15 minute video www.thebestbiz.co.uk/video  

Enjoy and contact me if you would like to come on board.

Check out the “Renegade Network Marketer” the most powerful system available to Networkers.

An excellent email I rec’d this morning from Stephen Pierce set the course for this piece - thanks Stephen!

He said that way back in 1992 when Bill Clinton was running for President against George Bush Snr, he uttered a phrase that was considered the key turning point for winning the election.

That phrase was “It’s the economy, stupid.”

So what has this got to do with Network Marketing or MLM Lead generation? Everything! Because the chances are your upline will be using a similar phrase when discussing how to build your business.

Have you guessed what it is yet? “It’s the system, stupid!”

What if the ’system’ is out of date?
So what does your system include?

Are you told to speak to friends & family, practice the 3foot Rule, advertise in the local paper, drop flyers, use business cards at every opportunity? OK, so far so good, but how well are they working at present? Is you business growing, is you Upline’s business growing? I’d be very surprised if the answer is a resounding ‘Yes’.

Apart from the friends & family advice the rest is very much ‘Cold Market’ and the cost of sponsoring a new rep in this market is ever spirilling upwards and will continue to do so, while the actual return and the ‘lifetime value’ of that rep continues to decline.

Expand your ’system’ or your business will die!

Unless you have been living in a cave for the last few years you cannot have missed the launch of the movie ‘The Secret’ which reminded the world of the ‘Law of Attraction’.

If your system does not include ‘attraction marketing’, your business will die - it’s as simple as that. I have written elsewhere at length about this elsewhere in this blog.

Notice i said ‘include’ which suggest coninuing to use the older cold market methods if they work for you. With the explosion of the Internet into business and personal life these last few years, not to include what they have to offer frankly is plain ’stupid’!

I would urge you to make use of the many Social websites to attract people to you and some of them my like what you have to say and may want to join you in your business.

Attraction Marketing in the Social Websites

The best advice any networker can follow to generate MLM leads is available from the likes of Mike Dilard of Magnetic Sponsoring and Building on a Budget and Ann Sieg of The Renegade Network Marketer.

Mike Klingler of the Renegade University has produced literally masses of click-by-click webinars which take you through every stage of setting up your exposure on the Internet using the tried and tested methods outlined by both Ann Sieg and Mike Dillard in their excellent books.

The way Mike Klingler has produced these webinars is such that even a complete beginner who doesn’t even know how to cut & paste, will be able to follow these tutorials!

Enjoy!

BobWebb42

PS. Stephen Pierce’s complete article can be found at www.dtalpha.com/talkback/?p=79

Get you FREE copy of “The 7 Great Lies of Network Marketing

 Check out the “Renegade Network Marketer” the most powerful system available to Networkers.